
Blubrry Review 2026

A veteran podcast hosting platform with WordPress integration and professional-grade statistics.
TL;DR
Blubrry's been around since 2005, and if your site runs on WordPress, that's where it earns its keep, the PowerPress plugin is about as deep as CMS integration gets in podcasting. You also get unusually rich IAB-certified analytics, Podcasting 2.0 chapters, AI tools, and Vid2Pod for turning YouTube videos into episodes. No free plan, $15 to start, and the interface is showing its years. Marketing's thin.
Quick Takeaways

What is Blubrry?
Blubrry is one of the oldest names here, Columbus, Ohio, going back to 2005, and that longevity shows up as competence rather than polish. If you run your website on WordPress, it's the most interesting host on this list.
The reason is PowerPress. The plugin handles publishing, player embeds, and your RSS feed from inside the WordPress dashboard, and the paid plans throw in a managed WordPress site for free. I haven't found another host that lives this comfortably inside a CMS.
The analytics are the other thing I'd put in the win column. They're IAB-certified and go further than most: Nielsen metro-area data, demographic surveys, retention and partial-play tracking, episode comparison. Blubrry's also one of the few hosts that support Podcasting 2.0 chapters, and Vid2Pod will turn a YouTube video into a podcast episode for you.
For making money, you've got dynamic ad insertion (a $49/month add-on), Apple Premium Episodes, and donations, and there's a real enterprise side underneath, SSO, API access, multi-user management. Every plan comes with phone and email support, which I don't take for granted anymore.
What you're trading away is marketing and modernity. No social manager, no newsletter, no clip creator; storage is capped on the cheaper plans; and the interface feels its age the moment you land on it. If you're on WordPress and you care more about certified data than a slick UI, none of that will bother you much.
What are Blubrry's biggest advantages?
Deep WordPress integration via PowerPress
IAB-certified analytics with Nielsen and retention data
Podcasting 2.0 chapter support
Long track record with phone and email support
Vid2Pod YouTube-to-podcast conversion
What are Blubrry's main drawbacks?
No free plan; starts at $15/month
Storage capped on lower plans
Dynamic ad insertion is a paid $49/month add-on
Few marketing tools (no social manager, newsletter, or clips)
Dated interface
How does Blubrry handle hosting and publishing?
On Blubrry I count 6 of the 9 hosting features I track, most of the list.
Hosting isn't unlimited here, though: storage is limited based on your plan. I'd factor that in if you publish often or run long-form episodes.
I can schedule episodes ahead of time and have them publish automatically at the date and time I set, which is how I prefer to work.
There's a built-in, SEO-optimized podcast website where listeners can browse and play episodes directly, one less thing I'd have to build elsewhere.
I can connect my own custom domain to that website for a more professional look.
Multi-show management is here too, so I can run several podcasts from one account, which is exactly what I need when I'm a network or juggling more than one show.
Where does Blubrry distribute your podcast?
On Blubrry I count 5 of the 9 distribution features I track, most of the list.
Blubrry pushes my podcast out to all the major listening apps, Apple Podcasts, Spotify, Amazon Music, Google Podcasts, and the rest. Once I publish an episode, it shows up across every connected directory on its own.
What I miss here is built-in YouTube distribution; I'd have to upload to YouTube separately if that's part of the plan.
I get a standard RSS feed generated automatically, so I keep full control of distribution and can add any other platform by hand.
Moving in from another host is painless, the one-click import tool brings over my episodes, metadata, and usually my download history.
I can sync the other direction too, importing my YouTube videos as podcast episodes, which is a nice touch for video-first creators moving into audio.
What marketing and growth tools does Blubrry offer?
On Blubrry I count 5 of the 11 marketing & growth features I track.
Marketing and growth is where Blubrry actually earns its place for me.
Smart listening links give me trackable promo URLs, so I can actually measure which campaigns drive listens.
The embeddable player is fully customizable, I can match it to my brand colors and drop it on any site or blog so visitors listen right there.
I can run paid visibility ads on Spotify and YouTube straight from the dashboard to put the show in front of new listeners.
Episode chapters and markers let listeners jump around within an episode, which I always appreciate as a listener myself.
Automatic transcription turns my audio into text, better accessibility, something for search engines to index, and a head start on show notes.
There's a layer of AI-powered features too, which I use to create content faster and tune it for discovery.
What analytics does Blubrry provide?
On Blubrry I count 12 of the 15 analytics features I track, most of the list.
Blubrry's analytics are IAB-compliant, so the download and listener numbers meet the industry standard. That matters to me the moment I start chasing sponsorships, advertisers trust IAB-compliant figures.
Download tracking is the baseline I always start with, how many times each episode was pulled, and how that trends over time.
Episode comparison lets me line shows up side by side to see which topics, formats, or release times pull the most.
I can see which apps my listeners use, Apple Podcasts, Spotify, Overcast, and so on, from the audience-by-platform breakdown.
Device analytics tell me whether people listen on mobile, desktop, smart speakers, or watches, which quietly shapes how I think about length and format.
Country-level data shows me my global reach and helps me tailor content or promotion to specific regions.
It goes down to city and region level too, so I know exactly where my most engaged listeners are.
Unique-listener tracking goes past raw downloads to the number of actual people tuning in, a far more honest read on audience size in my experience.
Age and gender demographics tell me who's listening, which I find invaluable for shaping episodes and pitching the right sponsors.
Completion rates show me how much of each episode people actually finish, so I can see where they drop off and tighten things up.
Average listening time tells me how long people stick around, which helps me settle on the right episode length.
Built-in chart and ratings tracking lets me watch trending shows, benchmark myself, and keep an eye on my reviews and ratings over time.
Can you make money with Blubrry?
On Blubrry I count 3 of the 6 monetization features I track, most of the list.
Blubrry gives me a few real ways to make money from a show.
Dynamic ad insertion (DAI) lets me drop pre-roll, mid-roll, and post-roll ads in programmatically. Unlike baked-in spots, I can swap or pull these anytime, so even my back catalog keeps earning, and I can target specific episodes or the whole library.
A built-in sponsorship marketplace puts me in front of advertisers directly. Instead of cold-pitching brands myself, I can browse opportunities, set my rates, and run campaigns from the dashboard.
Paid subscriptions and premium content let me offer exclusive episodes, early access, or bonus content to paying listeners. That gives me recurring revenue that doesn't live and die by download numbers or ad rates.
Crowdfunding hooks into the likes of Patreon, so my most dedicated listeners can chip in through recurring donations or one-off tips.
Does Blubrry offer podcast SEO (PSO) tools?
I couldn't tick any of the 4 podcast seo (pso) features I track on Blubrry.
Blubrry doesn't include podcast search optimization (PSO) tools. To climb in podcast-app search, I'd be doing my keyword research by hand or leaning on outside tools for my titles, descriptions, and tags.
What AI features does Blubrry have?
On Blubrry I count 2 of the 5 ai features features I track.
AI has become part of how I work, and Blubrry folds in tools to speed up content creation.
AI-generated titles and descriptions read my episode and draft SEO-friendly copy, which saves me time and tends to sharpen my keywords.
Auto-chaptering reads the episode and lays in chapter markers with timestamps, which makes my longer shows far easier to navigate.
AI social posts give me ready-to-publish copy for each episode across X, LinkedIn, Instagram, and the rest.
Is Blubrry ready for teams and enterprises?
On Blubrry I count 2 of the 6 enterprise & security features I track.
For bigger teams and organizations, Blubrry brings some enterprise-grade muscle.
Single Sign-On (SSO) lets a team log in through the company identity provider, which keeps access management and security simple.
Full GDPR compliance means European listener data is handled properly, with the right consent and processing in place.
Which features does Blubrry support?
Hosting
6/9Distribution
5/9Marketing & Growth
5/11Analytics
12/15Monetization
3/6Support & Community
4/6Podcast SEO (PSO)
0/4AI Features
2/5Enterprise & Security
2/6Recording & Production
0/4Who is Blubrry best for?
WordPress-powered podcasters who want tight CMS integration, certified analytics, and Podcasting 2.0 support.
What are the best Blubrry alternatives?
Blubrry vs Simplecast
Simplecast scores 43/75 features, the same as Blubrry. A podcast hosting platform known for its advanced analytics and clean interface, now owned by SiriusXM. Simplecast starts at $15/month, while Blubrry starts at $15/month.
Blubrry vs Acast
Acast scores 42/75 features, 1 fewer than Blubrry. A Swedish podcast hosting platform focused on monetization through dynamic ad insertion. Acast offers a free plan, while Blubrry starts at $15/month.
Blubrry vs Castos
Castos scores 41/75 features, 2 fewer than Blubrry. A podcast hosting platform with WordPress integration and YouTube republishing features. Castos starts at $19/month, while Blubrry starts at $15/month.
Is Blubrry worth it?
By my count, Blubrry covers 43 of 75 features, which puts it #4 of 15 hosts I compared.
WordPress-powered podcasters who want tight CMS integration, certified analytics, and Podcasting 2.0 support.
That puts it mid-pack, and honestly that's the right amount for a lot of podcasters. Blubrry handles the essentials and a few advanced extras without charging you for features you'll never touch.
Check my full rankings to see how Blubrry stacks up against all 15 hosts I compared.

David is an acquisition expert at Ausha, where he focuses on building growth strategies across both inbound and outbound channels. His career path took him to Australia before joining Ausha in 2023. He launched Allez!, the first French-language podcast entirely dedicated to climbing, which has reached over 120,000 downloads and more than 1 million views on social media, demonstrating his ability to build and grow a media project from a niche audience.
FAQs about Blubrry
What is Blubrry?
A veteran podcast hosting platform with WordPress integration and professional-grade statistics. It launched in 2005 and covers 43 of 75 features in my comparison, ranking #4 of 15.
How much does Blubrry cost?
Blubrry starts at $15 a month. There's no free plan, though you may find a free trial.
What are Blubrry's main strengths?
The strengths I'd call out: Deep WordPress integration via PowerPress; IAB-certified analytics with Nielsen and retention data; Podcasting 2.0 chapter support.
What are Blubrry's main limitations?
The limitations I'd flag: No free plan; starts at $15/month; Storage capped on lower plans; Dynamic ad insertion is a paid $49/month add-on.
Is Blubrry good for beginners?
Yes, in my view, one-click distribution and scheduled publishing make Blubrry approachable for first-timers.
See our complete platform ranking to compare all 15 options.